Segment alternatives compared: Jitsu, RudderStack, Snowplow, PostHog and Hightouch
Segment bills by monthly tracked users, so the invoice grows with every visitor who sends an event, including the ones who never sign up: Team is $120 a month at 10,000 tracked users and $575 at 50,000. Jitsu keeps your Segment tracking calls and bills on events instead of people.
Your website, apps and backend send their events to Jitsu. A function you write on each connection drops or reshapes events before that destination sees them, and the rest load into your warehouse and tools such as Mixpanel and Braze. Investing.com runs 5 billion events a month from its website and its Android and iPhone apps through Jitsu, which takes Segment's protocol.
What changes when Jitsu replaces Segment
- The bill follows events. Jitsu bills an event the first time it lands in a destination, and sending it on to more tools adds nothing. Collecting is free, and health checks or test traffic that functions drop on every connection, without calling fetch, never reach the bill (pricing).
- Tracking calls stay as they are. Your
identify,trackandpagecalls keep their names and arguments on Jitsu's JavaScript library (Segment compatibility), and mobile apps keep Segment's Analytics-Swift and Analytics-Kotlin libraries (iOS, Android). - ClickHouse is included in every Jitsu Cloud workspace (ClickHouse), so the raw events are queryable before you connect a warehouse of your own.
Segment alternatives at a glance
Monthly list prices in USD, from each vendor's own pricing page.
| Billed on | Free tier | First paid tier | Self-hosting | Full comparison | |
|---|---|---|---|---|---|
| Jitsu | Active events | 200,000 active events, unlimited captured events | Business $99 for 2M, then $40 per 1M | MIT, no usage limits | Jitsu pricing |
| Segment | Monthly tracked users | 1,000 tracked users | Team from $120 for 10,000 users | None | Jitsu vs Segment |
| RudderStack | Events | 250,000 events | Growth $265 for 1M | Elastic License 2.0 (source-available) | Jitsu vs RudderStack |
| Snowplow | Quote, based on event volume, hosting, consumption or destinations | 14-day trial | Quote | Self-hosted pipeline under SLULA 1.1 (source-available) | Jitsu vs Snowplow |
| PostHog | Per product | Analytics 1M events; destinations 10,000 events and 1M rows | Pay as you go, per product | MIT edition | Jitsu vs PostHog |
| Hightouch | Usage, by quote | Up to 2 warehouse syncs; no free event collection | Quote | None, Hightouch-managed | Jitsu vs Hightouch |
Sources: Segment, Jitsu, RudderStack and its billing docs, Snowplow, PostHog, Hightouch.
50,000 tracked users at three event volumes
| Events per user a month | Events a month | Segment Team | RudderStack Growth | Jitsu Business |
|---|---|---|---|---|
| 20 | 1M | $575 | $265 | $99 |
| 100 | 5M | $575 | $995 | $219 ($99 + 3 × $40) |
| 200 | 10M | $575 | $1,675 | $419 ($99 + 8 × $40) |
Segment's Business tier is quote-only, and on Team, filtering events does not lower the MTU count (Segment docs).
How to move from Segment to Jitsu
- Mirror your Segment traffic into Jitsu. Segment keeps running while a copy of each event reaches Jitsu, through Jitsu's plugin in your analytics.js setup (Segment compatibility) or a Webhooks (Actions) destination in your Segment workspace (setup guide).
- Connect your warehouse and tools in Jitsu (destinations), writing to a separate schema or test project while both pipelines run, and compare the data and the monthly cost.
- Switch the sources. Load Jitsu's JavaScript library in place of Segment's snippet, point the mobile libraries' host and write key at your Jitsu domain, send backend events to Jitsu's HTTP API, and turn Segment off.
Questions people ask
Is there an MIT-licensed Segment alternative? Yes. Jitsu is an MIT-licensed event pipeline, with no usage limits when you self-host it. PostHog's MIT edition is its analytics product, and RudderStack's and Snowplow's self-hosted editions are source-available, under Elastic License 2.0 and SLULA 1.1.
How much does moving off Segment save at 100,000 tracked users? Segment Team lists at $1,125 a month for 100,000 tracked users. If they send 10M events a month, Jitsu Business is $419, $706 a month less, and at 20M events it is $819, $306 less.
Which of my Segment destinations does Jitsu support? Jitsu loads ClickHouse, BigQuery, Snowflake, Redshift, Postgres and MySQL, and sends to tools including Mixpanel, Amplitude, PostHog, Braze, Intercom, HubSpot, Meta Ads and Google Ads. The Webhook destination reaches any other HTTP endpoint.
Can Jitsu run in my own cloud? Yes. Self-host the open-source version on Kubernetes, or take Private Cloud, a single-tenant deployment Jitsu manages in a GCP or AWS sub-account of yours, or On Prem. Private Cloud and On Prem come with the Enterprise plan.
Get started with Jitsu
Book a migration call for a destination-by-destination plan for your Segment workspace. To mirror your Segment traffic, start a Business free trial; smaller workloads fit the Free plan's 200,000 active events a month.