Jitsu vs Hightouch
Hightouch Events has no published price: it sits under Hightouch's Composable CDP plan, and that plan starts with a demo.
Jitsu is an MIT-licensed event pipeline, from $99 a month for 2 million events. Jitsu's library takes the place of Hightouch's on the web, apps use Segment's open-source libraries pointed at Jitsu, and each event reaches your warehouse, Meta Ads and Google Ads as a conversion, and HubSpot, Braze and Intercom as user activity, as it arrives.
Hightouch Events and Jitsu compared
| Jitsu | Hightouch Events | |
|---|---|---|
| Built around | Event collection and delivery | A marketing platform with AI ad and lifecycle studios and audiences; events are one module |
| License | MIT, source on GitHub | Proprietary |
| Price | Published: $99 for 2M events, then $40 per 1M, so 20M events is $819 | Under the Composable CDP plan, quoted after a demo |
| Free plan for event collection | 200,000 active events a month | None; Hightouch's free plan covers up to 2 active warehouse syncs |
| Self-hosting | Yes, no usage limits | No; Hightouch hosts the data plane |
Sources: Hightouch pricing, Hightouch Events, Hightouch regions.
Moving off Hightouch Events
Move one source at a time. Replace the Hightouch SDK on that source with Jitsu's library on the web or Segment's open-source libraries in apps, send the events into a test destination, and compare the output with what Hightouch delivers. Hightouch functions are written in JavaScript, which is also what Jitsu functions run. When a source matches, add its destinations from Jitsu's integrations and retire the Hightouch SDK there.
Questions people ask
Can I see Hightouch Events pricing without talking to sales? Not for Hightouch Events: it sits under Hightouch's Composable CDP plan, which starts with a demo. Jitsu's is published, from $99 a month for 2 million events.
Can Jitsu replace Hightouch Events? Yes, for collection and delivery: web, mobile and server sources, JavaScript functions in flight, and delivery to your warehouse, Meta Ads, Google Ads, HubSpot and Braze.
Do my Hightouch audiences keep working if Jitsu collects the events? Yes, once their models read Jitsu's tables. Jitsu loads the events into your warehouse, and Hightouch builds audiences from warehouse tables, so update each model's SQL to Jitsu's table and column names.
Get started with Jitsu
Start on the Free plan, with 200,000 active events a month, and send it one source's traffic.