Event tracking by industry

Ad platforms optimize on the conversion you send them, so a fintech that sends signups buys more signups that never fund. In a game, heartbeats and QA traffic pile onto the event bill and blur D7 retention. Publishers have to join a subscription that billing records days later back to the articles that sold it.

TL;DR

• Sources: your website through Jitsu's JavaScript library, iOS and Android apps through Segment's open-source libraries, and your backend or game server over the HTTP API.
• In transit: JavaScript functions you write run per destination, so each tool gets a filtered, masked or enriched version of the event.
• Destinations: your warehouse plus tools such as Meta Ads, Google Ads, Mixpanel and Braze.
• What comes out: Meta and Google bidding on funded accounts, D7 retention without heartbeat noise, and subscriptions tied to the articles read before them. Jitsu Cloud is free up to 200,000 active events a month.

Pick your industry

Fintech & financial services

The guide sends funded accounts to Meta and Google from your backend, measures signup to KYC to first deposit in your warehouse, and covers Private Cloud and On Prem for banks that keep customer data inside their own network. A guardrail function in front of every destination strips card and identity fields.

Mobile apps & games

Start from a 33-event tracking plan with purchases validated in the backend, filter heartbeats and QA accounts in a function, and compute retention and first-week revenue in the ClickHouse warehouse that every Jitsu Cloud workspace includes.

Media & publishing

Page views lost to ad blockers are measured, and partly recovered, through first-party and server-side collection. From there the guide follows an anonymous reader to a subscription and keeps every reader event in your own warehouse, with article metadata added from your CMS in transit and subscriptions passed to Google Ads and Meta Ads only when the reader opted in to ad tracking.

Investing.com on Jitsu

Investing.com runs one Jitsu pipeline for its markets site, its news and its Android and iPhone apps, 5 billion events a month, with enrichment done in functions instead of in app code. Its markets data fits the fintech guide and its news fits the media guide. Read the Investing.com story.

Get started with Jitsu

Every guide has a tracking plan CSV to download from the page. Get started on Jitsu Cloud's Free plan, or book a demo for Private Cloud or On Prem on the Enterprise plan. For e-commerce, SaaS or any other product, the same sources, functions and destinations apply: start with the Segment compatibility page or the docs.