Google Analytics 4 (Cloud Mode)

Google Analytics 4 is a service offered by Google that reports website traffic data and marketing trends.

This destinations sends jitsu events to Google Analytics 4 using The Google Analytics Measurement Protocol.

Configuration

Limitations

Note

The intent of the Measurement Protocol is to augment automatic collection via gtag, Tag Manager, and Google Analytics for Firebase not to replace them.

Using this destination only will result in partial reporting. Not provided by this destination:

UTM parameters: source, medium, campaign, term, content
Geographic data: country, region, city, ...
User device data: device, operating system, browser, ...

Read more about the limitations of the Measurement Protocol here.