Microsoft Clarity
Microsoft Clarity is a free heatmap and session-recording tool.
This is a device (client-side) destination: Jitsu loads the Clarity tag in the visitor's browser and forwards events to it, so recordings and heatmaps are attributed and filterable.
Event mapping:
- identify — calls
clarity('identify', userId)and forwards traits as filterable Clarity custom tags (clarity('set', key, value)).name/emailtraits are used as the session's friendly name. - track — calls
clarity('event', name). Clarity events carry only a name; enable Track event properties → tags to also forward properties as custom tags. - page — no-op; Clarity records page views automatically.
If you already load Clarity on your site (via your own snippet or a tag manager), disable Load Clarity — Jitsu will forward events to your existing Clarity instance instead of loading a second copy. In that case the Project ID is only used when Jitsu loads the tag.