}>Google Analytics 4 (Cloud Mode)

Google Analytics 4 is a service offered by Google that reports website traffic data and marketing trends. This destinations sends jitsu events to Google Analytics 4 using The Google Analytics Measurement Protocol. ## Configuration ## Limitations :::caution[Note] The intent of the Measurement Protocol is to augment automatic collection via gtag, Tag Manager, and Google Analytics for Firebase not to replace them. ::: Using this destination only will result in partial reporting. Not provided by this destination: - UTM parameters: `source`, `medium`, `campaign`, `term`, `content` - Geographic data: `country`, `region`, `city`, ... - User device data: `device`, `operating system`, `browser`, ... Read more about the limitations of the Measurement Protocol [here](https://developers.google.com/analytics/devguides/collection/protocol/ga4#caveats_to_measurement_protocol).