1.27.0 - 14 Jan 2021
1.27.0 is out! This release is dedicated to Retroactive User Recognition!
Knowledge about where a user comes from is important. Especially it's true for companies using paid channels (advertising, social) for user acquisition. Understanding what user done before the conversion event is a crucial part of analysing efficiency of such channel.
EventNative can change the past starting from 1.27.0! Once user's identity is known (as a result of registration or any other type of conversion), the special piece of code amends all previous events made by this user and assigns a user id to all of them. Thus, an exact path to conversion of the user is known!
Read more about Retroactive User Recognition configuration
See more detailed changelog on GitHub